The engagements behind the numbers

Engagements we can talk about, with the constraints and the outcomes.

Book a discovery callSee the services

the work

Four engagements, start to finish

What the brand was up against, what we changed, and what happened after.

Male Excel logoMen's hormone health

Male Excel

maleexcel.com

The problem

Male Excel needed to own acquisition across competitive men's health verticals, scaling aggressively without giving up profitable unit economics.

What we did

Flighted Meta, TikTok, Google and Display campaigns to maximize reach and engagement, and activated a diverse affiliate network to extend the brand's footprint.

  • Meta
  • TikTok
  • Google
  • Display
  • Affiliates
The Male Excel website

45%

Increase in ROAS

  • Significant net revenue growth across all channels
  • Meta, TikTok, Google and Display, flighted together
  • Affiliate network activated
Vital Man logoED medication, by Vital Step

Vital Man

vitalstep.com

The problem

An ED medication launch that needed precision targeting and disciplined execution from the first dollar.

What we did

Rigorous A/B testing across every lever of the funnel: landing page variants tested against key conversion milestones, audience personas refined toward the highest-intent patient segments, and product messaging tuned to strengthen clinical credibility.

  • Landing page tests
  • Persona refinement
  • Messaging optimization
  • A/B frameworks
Two Vital Man ads from the launch campaign

$30

Consistent CPA across all channels

  • Incremental revenue unlocked at scale
  • Landing page variants tested against conversion milestones
  • Personas refined to the highest-intent segments
Allara Health logoWomen's hormonal health

Allara Health

allarahealth.com

The problem

A women's hormonal health platform needed a frictionless path from discovery to clinical intake, converting high-intent patients without losing them to complexity.

What we did

A deep CRO transformation of every stage of the experience: drop-off eliminated, conversion paths redesigned, and lead capture accelerated at scale.

  • CRO
  • Conversion path redesign
  • Intake optimization
The Allara Health website

63%

Month-over-month lift in lead generation

  • Conversion paths fully redesigned
  • Patient drop-off reduced through intake
  • Clinical intake streamlined
10X Health logoLongevity and diagnostics

10X Health

10xhealthsystem.com

The problem

10X Health partnered with Evolve to launch and scale a peptide integration: a high-value, clinically nuanced offering that demanded precise audience alignment and a conversion strategy worthy of the brand.

What we did

Captured high-intent audiences aligned to advanced clinical offerings, deployed conversion frameworks built for complex, high-consideration health services, and lifted conversions across the full patient journey.

  • Audience alignment
  • Conversion frameworks
  • Full-journey optimization
The 10X Health website
  • High-intent audiences aligned to the clinical offering
  • Conversion frameworks for high-consideration services
  • Enhanced conversions across the full patient journey

From Evolve's case study record. Results reflect specific engagements and are not a guarantee of future performance; offer, market and spend level move all of these numbers. Logos and site images belong to each brand and are shown with their permission.

where you start

Most engagements start one of three ways

Launch

No history, no pixel data, a category the platforms watch. The first job is a compliant foundation that can be scaled on rather than rebuilt.

  • Starts withpolicy and tracking
  • First milestonea clean first conversion

Scale

The offer works and the account is stable. Budget goes up without the cost per booked consult climbing with it, and creative refreshes before fatigue.

  • Starts witha spend and creative audit
  • First milestonea lower cost per booking

Rescue

The account is restricted or the funnel stopped converting. Appeal, rebuild the claim language, and move the lead capture in front of the platform.

  • Starts withan account and policy read
  • First milestonelive again, on safer ground

the whole point

Every account gets banned eventually. The question is what you built underneath it.

Creative libraries that survive review. Funnels that own the lead before the platform does. Attribution that still works when a channel goes dark. That is the difference between a bad week and starting over.